Branding: Why You Should Care About Your Brand Image

Your brand image is a reflection of your company – its values, mission, and anything you care to reveal to your customers.

Think of it this way: a Coca-Cola bottle is associated with happiness, and an Apple device is associated with wealth. Same goes for a Mercedes S-class vehicle, which is associated with luxury.

Any product from those brands represents whatever message they pass to you – be it luxury, security, or class.

What does that mean to your company? What do customers associate you with? Oh…your brand name just popped up in a conversation. What feeling did that create in your customers?

Were they happy to talk about you? Or did they try to run away from the conversation?

That means a whole lot to your business.

Do you know there are companies with excellent products that have failed due to poor brand image?

That’s why, as a growing business, you need to get the details of your branding completely sorted out in time!

What does branding involve?

1. The Basics: from your logo to your company tagline (or slogan), you need to create and deliver a message that resonates with your customers. For Nike, it’s Just do it! – to showcase strength and a not-giving-up mentality, and guess what, they are huge.

For your company, what will it be?

Here’s a simple example: If the colors present in your logo are dull and dim, most customers will construe your brand to be makers of common low-quality goods/services. However, that could change when you use bright, inviting, or attractive colors. Nonetheless, it comes down to the message you are willing to pass to your target audience.

2. The product: Your branding doesn’t just stop at a right or remarkable message or mission statement. If your product is garbage, that’s precisely what your customers will associate your company with – garbage.

Count that as a reason no one would want your name to come up in their conversations. And if they mention you eventually, it would be to roll your company in the dust. Bad for business.

In building a business, one of the most fundamental tenets is to do as you have promised. It is necessary to deliver to your customers what you said you would.

3. Your presence (also Brand Awareness): the golden rule of marketing is customers only purchase from the best option they can find. What happens when they can find you? No purchases. No sales. No company growth.

It is only proper to deliver a great product, but being available is nothing short of a necessity. From your website to your social media handle, your company needs to be precisely where your target audience is present.

It doesn’t stop there. Only creating social media profiles (for example), without content that resonates with your target audience doesn’t help you in any way. Content strategy is one aspect of your digital marketing approach that makes customers feel you know and understand their needs, and are ready to fulfill them.

What do you need to boost company presence?

1. A website with great look and feel
2. Social media handles that resonate with your brand image

• Advertising

1. Using influencers to your advantage
2. Better and improved SEO

The best part? You could correctly implement all those with the help of a digital marketing agency while focusing on the details of running a successful business. A digital agency will put you in a position where getting loyal customers becomes more straightforward than it would have been, and even equips you for the brand-customer challenges.