SERVICES
Social Media Marketing

Facebook & Instagram Advertising
With more than 1 billion active users, Instagram is a leading social media platform. Not convinced by this number? Well, just a little while ago, Instagram announced its 700 million users milestone. A growth of almost 30+% in a little time tells us more about this platform’s popularity and future potential than anything else. In simple words, it has become a huge and diverse online community with unlimited marketing potential. Of course, Facebook has more active users than Instagram. However, shear numbers may not be the first thing to consider when advertising a small business. If you want to successfully promote your small business, you should look first at the relevant data. The statistics are more than just simple numbers calculated in order to attract more users.!
A major benefit of Facebook advertising is its ability to reach your exact audience. Facebook is the most targeted form of advertising. You can advertise to people by age, interests, behavior, and location. If you really know your customers, you can use Facebook advertising to engage them..
Facebook and Instagram offer 11 marketing objectives based on what you want your ad to accomplish. Here’s how they align with business goals:
- 1. Brand awareness: Introduce your brand to a new audience.
- 2. Reach: Expose your ad to as many people in your audience as possible.
- 3. Traffic: Drive traffic to a specific web page or app.
- 4. Engagement: Reach a wide audience to increase the number of post or Page Likes, increase attendance at your event, or encourage people to claim a special offer.
- 5. App installs: Get people to install your app.
- 6. Video views: Get more people to watch your videos.
- 7. Lead generation: Get new prospects into your sales funnel.
- 8. Messages: Encourage people to contact your business using Facebook Messenger.
- 9. Conversions: Get people to take a specific action on your website (like subscribe to your list or buy your product).
- 10. Catalog sales: Connect your Facebook ads to your product catalog to show people ads for the products they are most likely to want to buy.
- 11. Store visits: Drive nearby customers to bricks-and-mortar stores.
Premium
- - 2 posts per day for 30 days on (up to) 4 social media accounts
- - Hashtag Research
- - Schedule Posts
- - Page/Channel Evaluation
- - Action Plan
Standard
- - 1 post per day for 30 days on (up to) 2 social media accounts
- - Hashtag Research
- - Schedule Posts
- - Page/Channel Evaluation
Basic
- - 1 post per day for 7 days on (up to) 2 social media accounts
- - Hashtag Research
- - Schedule Posts