Social Media Marketing

Facebook & Instagram Advertising

With more than 1 billion active users, Instagram is a leading social media platform. Not convinced by this number? Well, just a little while ago, Instagram announced its 700 million users milestone. A growth of almost 30+% in a little time tells us more about this platform’s popularity and future potential than anything else. In simple words, it has become a huge and diverse online community with unlimited marketing potential. Of course, Facebook has more active users than Instagram. However, shear numbers may not be the first thing to consider when advertising a small business. If you want to successfully promote your small business, you should look first at the relevant data. The statistics are more than just simple numbers calculated in order to attract more users.!

A major benefit of Facebook advertising is its ability to reach your exact audience. Facebook is the most targeted form of advertising. You can advertise to people by age, interests, behavior, and location. If you really know your customers, you can use Facebook advertising to engage them..

Facebook and Instagram offer 11 marketing objectives based on what you want your ad to accomplish. Here’s how they align with business goals:

  • 1. Brand awareness: Introduce your brand to a new audience.
  • 2. Reach: Expose your ad to as many people in your audience as possible.
  • 3. Traffic: Drive traffic to a specific web page or app.
  • 4. Engagement: Reach a wide audience to increase the number of post or Page Likes, increase attendance at your event, or encourage people to claim a special offer.
  • 5. App installs: Get people to install your app.
  • 6. Video views: Get more people to watch your videos.
  • 7. Lead generation: Get new prospects into your sales funnel.
  • 8. Messages: Encourage people to contact your business using Facebook Messenger.
  • 9. Conversions: Get people to take a specific action on your website (like subscribe to your list or buy your product).
  • 10. Catalog sales: Connect your Facebook ads to your product catalog to show people ads for the products they are most likely to want to buy.
  • 11. Store visits: Drive nearby customers to bricks-and-mortar stores.


1Do you also create Social Media Accounts?
Of course, we do! Our staff will create and fully optimize your Social Media Accounts by completing every section with the best keywords related to your business, will create a profile and cover photos and make sure that everything is totally professional.
2If I choose one of your packages, will the posts be the same on all of my Social Media Accounts?
Yes, the posts will be the same on all social media accounts. So, the Basic Package includes 7 posts in total, the Standard Package 30 posts, and the Premium Package 60 posts. By posting the same posts on all of your social media accounts, we have the opportunity to improve your brand's awareness and identity.
3Do you outsource your work?
All of our clients receive expert service from our in-house team. None of our work is outsourced and we take great pride in the ability to generate BIG results with the family we’ve built here.
4Which Social Media Platforms should my business be present in?
Bear in mind that some channels are focused on B2B, while others take a B2C approach. The decision depends on the product or service that you’re providing, as well as on your audience. For some businesses, it is perfect to be present only on Facebook and Instagram, while for others the ideal option being present on Facebook, Instagram, Twitter, Pinterest, and LinkedIn. Contact us today so we can give you our expert advice.
5What common social media marketing mistakes should my business avoid?
Inconsistency is one of the main traps you could fall into. That could mean starting on a platform and abandoning it just to try another one. It could also mean publishing updates in a frantic manner. Putting some logic into how, when and where you post the social media posts could tighten the relationship with your audience. If not for anything else, your audience could learn when to expect your updates.
6Where do you get your content from, do you use copyrighted photos?
We have never used copyrighted photos without asking them for permission, or without tagging the author. We have our own trusted sources where we get only copyright free and high-quality images related to your business. Also, photos of your products/services will be used to create the perfect strategy.


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